Our Commitment to Privacy

Millward Brown is committed to preserving the privacy of those who complete our surveys.

This is the privacy policy for online survey participants.

The following are the basic principles by which we conduct our internet research business:
1. We collect various pieces of information about your browser and its configuration (for example, the IP address) in order to diagnose potential problems with our servers and systems, analyze our site traffic and assist in creating a more user-friendly, better-performing Web site.
2. All of the information collected in our surveys will only be used for research purposes.
3. We will never sell or provide anyone's name or other contact information to a mailing list. We will also never try to sell you anything.
4. Our online surveys sometimes ask for contact information (such as an email address). This information will only be used in order to contact our prize winners, or if you have indicated that we may recontact you for other purposes (for example, if you indicate in the survey that you wish to join a research panel). We also use that information internally at times to ensure we have not duplicated data collection during a survey.
5. For all other purposes, unless you are advised with an opt-in choice, we use only aggregate or data from which we have stripped all personally identifiable or sensitive information.
6. We take all reasonable steps to protect the security and integrity of the information that respondents provide.
7. Respondents have the right to check the data that has been collected and to correct inaccurate personal information for any active survey.
8. People under the age of 14 are not eligible for our surveys without prior parental permission.

Our online surveys often require us to associate short pieces of text, commonly referred to as "cookies," with users' Web browsers. A cookie allows us to recognize a web browser, but does not give any personal identifying information about the user.

Why We Use Cookies
Millward Brown sets different types of information using cookies. Our most common use is to avoid inviting someone using that Web browser to take the same survey twice.

We sometimes conduct research on internet advertising campaigns. In these cases, when you are presented an advertisement we are testing, we will record that event in a cookie. Afterwards, we may invite you to participate in a survey asking your opinion on the ad and the product it features. Sometimes the ads in our test are presented by ad servers, who have their own privacy policies.

Opt-Out of Cookies
If you would rather Millward Brown not record any of the information above, you can choose not to participate by visiting our Opt-Out page.

If Your Cookies Are Turned Off
If your cookies are turned off, we are unable to recognize whether or not you have been offered a survey, and may inadvertently offer you the same survey in the future.

Millward Brown is a member of CASRO and abides by their code of conduct for online research.

Please contact us by any of the following methods: If you want to opt-out of any information gathering and sharing, would like to modify any personal information you have given us in a survey (such as your email address), or if you have questions about our privacy policies, please contact us by any of the following methods:

Email: privacy_na@millwardbrown.com